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  • Introduction
  • Navigating Through UI
  • Tag Manager
    • Add a New Project
    • Dashboard
      • Dashboard Screen
      • Create a New Dashboard
      • Add Widgets in the Dashboard
      • Configure Default Dashboard
      • Edit Dashboard
      • Delete Dashboard
      • Share Dashboard
    • Reports
      • Reports Screen
      • Add Filter
    • Tags
      • Tags Screen
      • Configuration of Tags
      • Add a New Tag (Browser)
      • Add a New Tag (Server)
      • Edit a Tag
      • Disable a Tag
      • Restore the Changes
      • Tag Version
    • Data Elements
      • Data Elements Screen
      • Add a New Data Element (Browser)
      • Add a New Data Element (Server)
      • Edit a Data Element
      • Delete a Data Element
      • Restore the Changes
      • Data Element Version
    • Providers
      • Providers Screen
      • Add a New Provider (Browser)
      • Add a New Provider (Server)
      • Edit a Provider
      • Delete a Provider
      • Provider Version
    • Triggers
      • Triggers Screen
      • Add a New Trigger (Browser)
      • Add a New Trigger (Server)
      • Edit a Trigger
      • Delete a Trigger
      • Restore the changes
      • Trigger Version
      • Record Trigger Feature
    • Qualification Criteria
      • Qualification Criteria Screen
      • Add a New Qualification Criteria (Browser)
      • Add a New Qualification Criteria (Server)
      • Edit a Qualification Criteria
      • Delete a Qualification Criteria
      • Restore the Changes
      • Qualification Criteria Version
    • Transformers
      • Transformers Screen
      • Add a New Transformer (Browser)
      • Add a New Transformer (Server)
      • Edit a Transformer
      • Delete a Transformer
      • Restore the Changes
      • Transformers Version
    • Publish
      • Publish Screen
      • Publish the Tag to Staging
      • Publish the Tag to Production
    • Live Debugging
      • Retrieve the Debug ID Using Console
      • Using Ingest Labs Debugging Session
      • Filter the Events During Live Debugging
    • Data Governance
      • Data Governance Screen
      • Edit Data Governance Status
      • View Data Governance Timeline
      • New Consent Classification
    • Environments
      • Environments Screen
      • View Production Environment
      • View Staging Environment
    • Settings
    • Alarms
      • Alarms Screen
      • Add a New Alarm (Tag Anomaly Detection Alarm)
      • Add a New Alarm (Tag Expiration Alarm)
      • Edit an Alarm
      • Delete an Alarm
      • Funnel Monitoring Alarm Feature
  • Site Performance
    • About Site Performance
    • Site Performance Screen
    • Configure Test Suites
      • Add a New Test Suite
      • Edit a Test Suite
      • Delete a Test Suite
    • Configure Variants
      • Initiate a Test
      • Check Test History
      • Add a New Variant
      • Edit Variant
      • Disable Variant
      • Delete Variant
  • Media Data Platform (MDP)
    • About Media Data Platform
    • Dashboard
      • Dashboard Screen
      • Create a New Dashboard
      • Add Widgets in the Dashboard
      • Edit a Widget
      • Export a Widget
      • Refresh a Widget
      • Delete a Widget
      • Resize and Reorder Widgets
      • Edit Dashboard
      • Switch Dashboard
      • Add Widget to MDP Dashboard
      • Make Default Dashboard
      • Share Dashboard
      • Delete Dashboard
    • Segments
      • Segments Screen
      • Add a New Segment
      • Edit a Segment
      • Delete a Segment
      • Restore to a Segment Version
    • Audiences
      • Audiences Screen
      • Download Audience Report
    • Connectors
      • Connectors Screen
      • Add a Connector
      • Edit a Connector
      • Delete a Connector
    • Data Sources
      • Data Sources Screen
      • Add a Data Source
      • Edit Data Source
      • Delete Data Source
    • Destinations
      • Destination Screen
      • Add a New Destination
      • Edit Destination
      • Delete Destination
    • Pipelines
      • Pipelines Screen
      • Add a New Pipeline
      • Edit Pipeline Data Source Schema
      • Activate Pipeline
      • Delete a Pipeline
      • Edit Pipeline Destinations
      • Edit Pipeline Triggers
      • CDP Pipeline: Overview of Pre-Defined Filters in Destinations
      • Ensuring Reliable Data Transfers: Retry Configuration
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  1. Tag Manager

Data Governance

Data Governance ensures companies follow legal regulations when triggering tags in Tag Manager. Data Governance serves as a controller or approver for these guidelines, which may include government policies like CCPA and GDPR. For example, when a website detects a visitor from a state with privacy laws, it displays a consent banner. This banner informs the user that their information will be tracked after obtaining their consent for further data tracking purposes.

The banner providers are called Consent Managers, with One Trust being a prominent example. Ingest Labs utilizes the consent obtained from these banners to determine whether to trigger media tags. The Privacy Compliance Data element, pr_comp, returns True or False when Ingest Labs executes the provided JavaScript in the Custom JavaScript section. With Ingest Labs, you can seamlessly integrate with any Consent Manager available, as long as it can read consent from the website browser using JavaScript.

The default pr_comp value is set to true. This means that a user’s activities are tracked by default.

Even if a user denies data tracking consent, Ingest Labs has some providers in the ‘allowed’ state, that will still always be allowed. The other providers, however, in the ‘blocked’ state are blocked when a user denies consent.

A client can choose to block or allow providers at any time. Ingest Labs marks such changed providers as 'modified' until the client publishes them manually. After publishing, the provider is successfully modified.

Note: The Data element pr_comp returns True if the user accepts data tracking.

Related Topics

The Data Governance section includes the following topics:

  • Data Governance Screen

  • Edit Data Governance Status

  • View Data Governance Timeline

PreviousFilter the Events During Live DebuggingNextData Governance Screen

Last updated 1 day ago