# Add a New Project ## **Introduction** **Add a New Project** is the first step in the entire Tag Management process soon after you launch the Ingest Labs application. ## Procedure To add a new Project, perform the following steps: **Step 1:** On the dashboard, in the **Easily access your products** section, locate **Tag Manager**, and then click **Launch**.

**Step 2:** On the **Project** screen, in the top-right corner, click **Add Project**.

**Step 3:** On the **New Project** screen, in the **Name** field, enter an appropriate name. **Step 4:** In the **Description** field, enter a relevant description. * **Note:** The **Name** and **Description** fields are mandatory. If not provided, an error message **This value is required.** appears below the respective fields.

**Step 5:** Under **Project Type**, select an option based on your project: * Website: Select this option if the project is website-based. * Mobile App: Select this option if the project is a mobile application.

**Step 6:** If you select **Website**, the **Demand-Side Platform (DSP)** section appears. **Note:** By default, **Website** is selected.

**Step 6.1:** Check the **Enable DSP integration** checkbox. DSP Integration: DSP integration is the process of connecting a Demand-Side Platform (DSP) with other systems to deliver targeted ads efficiently by using customer data, campaign insights**,** and inventory sources.

**Step 6.2:** In the **Select** **Provider** drop-down, select the appropriate provider. **Note:** DSP integration is enabled only if required by the client.

**Step 7:** If you select **Mobile App**, the **Select Mobile App Platform** section appears.

**Step 7.1**: In the **Select Mobile App Platform** drop-down, select the appropriate platform: * **Native** – Select this option if the app is developed using native programming languages such as Swift (for iOS) or Kotlin/Java (for Android). * **React Native** – Select this option if the app is built using React Native, a cross-platform framework that allows you to develop apps for both iOS and Android using JavaScript and React. * **Ionic** – Select this option if the app is built using Ionic, a framework that enables the development of hybrid mobile applications using web technologies like HTML, CSS, and JavaScript.

**Step 8:** Click **Create Project**.

**Result:** This creates the project successfully and adds it to the project list. {% embed url="" %}