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  1. Tag Manager
  2. Data Elements

Add a New Data Element (Server)

PreviousAdd a New Data Element (Browser)NextEdit a Data Element

Last updated 8 days ago

Introduction

This document provides step-by-step guidance on adding a new data element for server-side configuration.

Procedure

Perform the following steps to create the Data elements on browser:

Step 1: Click the Add Data Element dropdown and select  For Server.

Step 2: Under the Info section, enter the following details in the respective fields:

Field Name
Description

Name

The Default Data Element Name.

Variable Name

Denotes the variable name. Note: The Variable name is same as the Data Element name.

Description

Enter the description of the Data Element.

Choose Data Element Type

Select the appropriate data element type based on your requirements:

  • Server Cookie: Retrieves data from server-side cookies.

  • Server Header: Fetches data from HTTP headers sent by the server.

  • JSON Path: Extracts data from JSON responses using a specified JSON path.

Step 3: Click Server Cookie.

Step 3.1: Cookie Name: Enter the name of the cookie. This field is mandatory.

Step 3.2: Default Value:

Select the Default Value from the drop-down. If the value for a particular data element is unavailable, the default value is used.

  • Undefined: If the data element is not supposed to be used then select Undefined.

  • Empty String: Denotes that the data element is a string value.

  • Null: Denotes the Null data type for the data element.

  • Custom Value: Denotes the static value for the Data Element.

Step 3.3: Data Classification

Choose Data Classification:

Select the appropriate classification for the data the element represents:

  • Not Applicable

  • Email

  • Phone Number

  • IP Address

  • Date

Step 3.3.1: Redaction Strategy:

When you select Email, Phone Number, IP Address, or Date, an additional option appears:

Choose how the sensitive data should be handled:

  • Not Applicable

  • Anonymize: Masks or transforms the data to anonymize it.

Step 4: Click Server Header.

Step 4.1: Header Name: Enter the name of the server header. This field is mandatory.

Step 4.2: Default Value: Choose a fallback value if the actual data is unavailable:

  • Undefined: If the data element is not supposed to be used then select Undefined.

  • Empty String: Denotes that the data element is a string value.

  • Null: Denotes the Null data type for the data element.

  • Custom Value: Denotes the static value for the Data Element.

Step 4.3: Redaction

Data Classification

Choose Data Classification:

Select the appropriate classification for the data the element represents:

  • Not Applicable

  • Email

  • Phone Number

  • IP Address

  • Date

Step 4.3.1: Redaction Strategy

When you select Email, Phone Number, IP Address, or Date, an additional option appears:

Choose how the sensitive data should be handled:

  • Not Applicable

  • Anonymize: Masks or transforms the data to anonymize it.

Step 5: Click Json path

Step 5.1: Enter the name of the JSON path data element. This field is mandatory.

Step 5.2: Default Value:

  • Undefined: The data element will not be used.

  • Empty String: Sets the value as an empty string.

  • Null: Assigns a null value to the data element.

  • Custom Value: Enter a static value to use by default.

Step 5.3: Clean Clean: Clears and trims any white spaces on the trailing and leading strings after collecting the data value.

Step 5.4: Lowercase: Denotes that the string needs to be in lower-case.

Step 5.5: Redaction

Choose Data Classification:

Select the appropriate classification for the data the element represents:

  • Not Applicable

  • Email

  • Phone Number

  • IP Address

  • Date

Step 5.5.1: Redaction Strategy:

When you select Email, Phone Number, IP Address, or Date, an additional dropdown appears:

  • Not Applicable: No redaction is applied.

  • Anonymize: Personally identifiable information is masked or transformed.

Step 6: Once all the required fields are filled in, click Save