Segments
Last updated
Last updated
The Segments section is a configuration of filter conditions to create data reports for clients to download or export to other databases.
When a client enters a contract with Ingest Labs, the API calls from the client's website are redirected to the Ingest Labs servers.
When a user visits the client website, the user's activity is recorded in the form of events and is sent back to the Ingest Labs servers. These events could include the page load, view cart, abandon cart, add to Wishlist, and other such activities. These events are stored in the Ingest Labs database.
The client may want specific metrics, for example, the data of people who bought a certain category in a certain brand using the app. A combination of these conditions can be set in Segments to generate data in the required format.
To access Segments, go to the Media Data Platform and select Segments.
The Segments section includes the following topics:
