# Add a New Destination
To add a new **Destination**, follow these steps:
**Step 1**: In the left navigation panel, click **Destination**.
**Step 2**: Select **Add New Destination** located at the top-right corner of the screen.
**Step 3**: In the **Name** field, enter the name of the destination.
**Step 4**: In the **Description** field, enter a brief description of the destination.
**Step 5**: Under the **Destination Type** section, click **Select Destination Type** to choose the appropriate option.
This will open a list of available destination types on the right-hand side. Select the appropriate destination type for your needs. The available options include:
* Cloud Storage
* File Storage
* Database
* Facebook
* Email
* Google
### Overview of Destination Types
## Cloud Storage
A cloud-based repository for securely storing and retrieving structured or unstructured data.
**AWS S3** acts as a connector by enabling seamless data transfer and integration with various applications, allowing users to store and retrieve data directly from S3 buckets.
 Click **AWS S3**.
Click on **Select Destination Type.**
This will open a list of available Destinations on the right-hand side. Click AWS **S3.**
Click **Select Connector**. The **Select Connectors** panel opens on the right side.
Choose one of the following options to select or create a connector:
* **Browse the list**: Scroll through the available connectors and select the desired one.
* **Use the search bar**: Enter the connector name in the search bar and select it from the results.
* **Create a new connector**: Click **Create Connector** to configure a new connector.
**Destination Properties**
**AWS Region**: Denotes the destination region.
Under the **AWS Region** section, click the **Select** dropdown.
Choose the appropriate region from the available options:
* **AWS Ohio (us-east-2)** – Located in the United States, suitable for North American workloads.
* **AWS Mumbai (ap-south-1)** – Located in India, ideal for applications serving South Asia.
**Bucket Name**: Denotes the name of the **Destination Bucket**.
**Object Key**: Refers to the unique identifier for the object in the destination, which is provided by the client.
**Data Format**
Under the **Data Format** section, click the **Select** dropdown to choose the appropriate format type.
**File Format**
* **Compression Type**: Select the compression format to be uploaded to the destination.
* **Content Encoding**: Select the content encoding from this dropdown menu.
* **Encryption Type**: Select the encryption type to encrypt the data. Add the Encryption Key.
* **Note**: Select 'None' if no encryption required.
Click **Save** to save the **Destination** details.
**Note**: If mandatory fields are not entered, an error message will be displayed.
### File Storage
**SFTP** connectors enable secure file transfers between external SFTP servers and AWS storage services.
 Click **SFTP**.
Click on **Select Connector** under the **Connector** section to choose the appropriate connector.
When you click the **Select Connector** tab, the panel opens on the **right side**. Click the **Search bar** to search for a connector or click **Create Connector** to create a new one.
**Destination Properties**
Click **Directory Path** and enter the appropriate directory path to the destination.
Click **File Pattern** and provide the appropriate file pattern for the destination.
Under the **Data Format** section, click the **Select** dropdown under **Format Type**.
Two options will be displayed:
* Delimited - Data is structured using a specific delimiter (e.g., comma, tab, or pipe) to separate values, commonly used in CSV files.
* JSON Format- Data is stored in **JavaScript Object Notation (JSON)**, a lightweight and readable format that organizes data using key-value pairs.
Choose the appropriate option.
**File Format**
* **Compression Type**: Select the compression format to be uploaded to the destination.
* **Content Encoding**: Select the content encoding from this dropdown menu.
* **Encryption Type**: Select the encryption type to encrypt the data. Add the Encryption Key.
Click **Save** to save the Destination details.
### Database
 Click **Postgres**.
When you click the **Select Connector** tab, the panel opens on the right side. Click the Search bar to search for a connector or click **Create Connector** to create a new one.
**Destination Properties**
Click **Engine Name** dropdown to select the appropriate option.
Click the **Table Name** section to enter the appropriate name.
Click **Save** to save the Destination details.
 **Ingest Labs - Offline Conversions**
When you click the **Select Connector** tab, the panel opens on the right side. Click the **Search bar** to search for a connector or click **Create Connector** to create a new one.
**Destination Properties**
Click **Engine Name** dropdown to select the appropriate option.
Click the **Table Name** section to enter the appropriate name.
Click **Save** to save the Destination details.
### Facebook
 **Facebook Audience**
When you click the **Select Connector** tab, the panel opens on the right side. Click the **Search bar** to search for a connector or click **Create Connector** to create a new one.
**Destination Properties**
Click the **Audience ID** section to provide the appropriate ID.
Under the **Action** section, click the Select dropdown. The following options will be displayed:
* Add - Adds new data to the existing audience without removing any existing records.
* Replace - Replaces the entire audience with the new data, removing all previous records.
Select the appropriate option.
Under the **Data Format** section, click the **Select** dropdown under **Format Type**.
Two options will be displayed:
* Delimited - Stores data in a structured format where values are separated by a specific character
* JSON Format - Uses **JavaScript Object Notation (JSON)** to store data in a hierarchical key-value format, commonly used for APIs and data exchanges due to its readability and flexibility.
Choose the appropriate option.
 **Facebook Conversion API**
When you click the **Select Connector** tab, the panel opens on the right side. Click the **Search** bar to search for a connector or click **Create Connector** to create a new one.
**Destination Properties**
Click the **API Version** field and enter the appropriate version.
Under **Data Format**, click the **Format Type** dropdown and select the appropriate option.
### Email
 **Email Attachment**
When you click the **Select Connector** tab, the panel opens on the right side. Click the **Search** bar to search for a connector or click **Create Connector** to create a new one.
**Destination Properties**
Click the **Attachment File Name** field and enter the appropriate name.
Click the **Attachment Size Limit (in MB)** field and enter the appropriate limit.
Click the **Email IDs** dropdown. When the **Add** button is displayed, click the **Add** button.
Click the **Email ID** section to add the appropriate email address.
Click the **Display Name** section to add the appropriate name.
Click the **Add More** button to add additional email IDs and names.
Click the **Email Subject** dropdown and select the appropriate subject.
Click the **Content** section to provide the appropriate content.
Click the **Body** section dropdown to select the appropriate option.
Under **Content Type**, click the **Select** dropdown. The following options will be displayed:
* HTML - Supports rich formatting, including text styles, images, links, and structured content using Hypertext Markup Language (HTML).
* Plain Text - Contains only unformatted text without any styling, images, or links, ensuring simple and clean content.
Click the **Placeholders** dropdown and select the appropriate placeholder.
Under the **Placeholder Type** section, click the **Select** dropdown. The following two options will be displayed:
* STRING - A sequence of characters (letters, numbers, or symbols) used for text-based placeholders.
* DATE - A placeholder specifically for date values, ensuring the data follows a valid date format.
Click the **Name** field to enter the appropriate name.
Click the **Value** field to enter the appropriate value.
Click the **Add More** button to add more placeholders.
Click the **Data Format** dropdown and select the appropriate format.
Under the **Format Type** section, click the **Select** dropdown. The following options will be displayed:
* Delimited - Stores data in a structured format where values are separated by a specific character (e.g., comma in CSV files or tab in TSV files), making it easy to process in spreadsheets and databases.
* JSON Format - Uses **JavaScript Object Notation (JSON)** to store data in a hierarchical key-value format, commonly used for APIs and data exchanges due to its readability and flexibility.
Click the **File Format** dropdown and select the appropriate file format.
Under the **Compression Type** section, click the dropdown. The following options will be displayed:
* None - No compression is applied; the file remains in its original format.
* Zip - Compresses the file into a **.zip** format, reducing file size and allowing multiple files to be packaged together.
* Gzip - Compresses the file into a **.gz** format, commonly used for single-file compression, especially in Linux environments and data transfers.
Under the **Content Encoding** section, click the dropdown. The following options will be displayed:
* UTF-8 - A widely used character encoding that supports a vast range of characters, including special symbols and multilingual text.
* ASCII - Simpler encoding standard that supports only basic English characters (letters, numbers, and symbols) and is limited to 128 characters.
Under the **Encryption Type** section, click the dropdown. The following options will be displayed:
* None - No encryption is applied; the data remains in its original, readable format.
* PGP (Pretty Good Privacy) - Encrypts the data using PGP encryption, ensuring secure data transmission and protection against unauthorized access.
Click **Save** to save the Destination details.
### Google
 Click **GA4 Measurement Protocol**.
When you click the **Select Connector** tab, the panel opens on the right side. Click the Search bar to search for a connector or click **Create Connector** to create a new one.
**Destination Properties**
Under **Data Format**, click the **Format Type** dropdown to select the appropriate format for your data export.
Click **Save** to save the **Destination** details.
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