Add a New Destination

To add a new Destination, follow these steps:

Step 1: In the left navigation panel, click Destination.

Step 2: Select Add New Destination located at the top-right corner of the screen.

Step 3: In the Name field, enter the name of the destination.

Step 4: In the Description field, enter a brief description of the destination.

Step 5: Under the Destination Type section, click Select Destination Type to choose the appropriate option.

This will open a list of available destination types on the right-hand side. Select the appropriate destination type for your needs. The available options include:

  • Cloud Storage

  • File Storage

  • Database

  • Facebook

  • Email

  • Google

Overview of Destination Types

Cloud Storage

A cloud-based repository for securely storing and retrieving structured or unstructured data.

AWS S3 acts as a connector by enabling seamless data transfer and integration with various applications, allowing users to store and retrieve data directly from S3 buckets.

Click AWS S3.

Click on Select Destination Type.

This will open a list of available Destinations on the right-hand side. Click AWS S3.

Click Select Connector. The Select Connectors panel opens on the right side.

Choose one of the following options to select or create a connector:

  • Browse the list: Scroll through the available connectors and select the desired one.

  • Use the search bar: Enter the connector name in the search bar and select it from the results.

  • Create a new connector: Click Create Connector to configure a new connector.

Destination Properties

AWS Region: Denotes the destination region.

Under the AWS Region section, click the Select dropdown.

Choose the appropriate region from the available options:

  • AWS Ohio (us-east-2) – Located in the United States, suitable for North American workloads.

  • AWS Mumbai (ap-south-1) – Located in India, ideal for applications serving South Asia.

Bucket Name: Denotes the name of the Destination Bucket.

Save Destination

Object Key: Refers to the unique identifier for the object in the destination, which is provided by the client.

Save Destination

Data Format

Under the Data Format section, click the Select dropdown to choose the appropriate format type.

Save Destination

File Format

  • Compression Type: Select the compression format to be uploaded to the destination.

  • Content Encoding: Select the content encoding from this dropdown menu.

  • Encryption Type: Select the encryption type to encrypt the data. Add the Encryption Key.

  • Note: Select 'None' if no encryption required.

Save Destination

Click Save to save the Destination details.

Note: If mandatory fields are not entered, an error message will be displayed.

File Storage

SFTP connectors enable secure file transfers between external SFTP servers and AWS storage services.

Click SFTP.

Click on Select Connector under the Connector section to choose the appropriate connector.

When you click the Select Connector tab, the panel opens on the right side. Click the Search bar to search for a connector or click Create Connector to create a new one.

Destination Properties

Click Directory Path and enter the appropriate directory path to the destination.

Click File Pattern and provide the appropriate file pattern for the destination.

Save Destination

Under the Data Format section, click the Select dropdown under Format Type.

Two options will be displayed:

  • Delimited - Data is structured using a specific delimiter (e.g., comma, tab, or pipe) to separate values, commonly used in CSV files.

  • JSON Format- Data is stored in JavaScript Object Notation (JSON), a lightweight and readable format that organizes data using key-value pairs.

Choose the appropriate option.

Save Destination

File Format

  • Compression Type: Select the compression format to be uploaded to the destination.

  • Content Encoding: Select the content encoding from this dropdown menu.

  • Encryption Type: Select the encryption type to encrypt the data. Add the Encryption Key.

Save Destination

Click Save to save the Destination details.

Database

Click Postgres.

When you click the Select Connector tab, the panel opens on the right side. Click the Search bar to search for a connector or click Create Connector to create a new one.

Destination Properties

Click Engine Name dropdown to select the appropriate option.

Click the Table Name section to enter the appropriate name.

Save Destination

Click Save to save the Destination details.

Ingest Labs - Offline Conversions

When you click the Select Connector tab, the panel opens on the right side. Click the Search bar to search for a connector or click Create Connector to create a new one.

Destination Properties

Click Engine Name dropdown to select the appropriate option.

Click the Table Name section to enter the appropriate name.

Save Destination

Click Save to save the Destination details.

Facebook

Facebook Audience

When you click the Select Connector tab, the panel opens on the right side. Click the Search bar to search for a connector or click Create Connector to create a new one.

Destination Properties

Click the Audience ID section to provide the appropriate ID.

Save Destination

Under the Action section, click the Select dropdown. The following options will be displayed:

  • Add - Adds new data to the existing audience without removing any existing records.

  • Replace - Replaces the entire audience with the new data, removing all previous records.

Select the appropriate option.

Save Destination

Under the Data Format section, click the Select dropdown under Format Type.

Two options will be displayed:

  • Delimited - Stores data in a structured format where values are separated by a specific character

  • JSON Format - Uses JavaScript Object Notation (JSON) to store data in a hierarchical key-value format, commonly used for APIs and data exchanges due to its readability and flexibility.

Choose the appropriate option.

Save Destination

Facebook Conversion API

When you click the Select Connector tab, the panel opens on the right side. Click the Search bar to search for a connector or click Create Connector to create a new one.

Destination Properties

Click the API Version field and enter the appropriate version.

Under Data Format, click the Format Type dropdown and select the appropriate option.

Email

Email Attachment

When you click the Select Connector tab, the panel opens on the right side. Click the Search bar to search for a connector or click Create Connector to create a new one.

Destination Properties

Click the Attachment File Name field and enter the appropriate name.

Save Destination

Click the Attachment Size Limit (in MB) field and enter the appropriate limit.

Save Destination

Click the Email IDs dropdown. When the Add button is displayed, click the Add button.

Save Destination

Click the Email ID section to add the appropriate email address.

Save Destination

Click the Display Name section to add the appropriate name.

Save Destination

Click the Add More button to add additional email IDs and names.

Save Destination

Click the Email Subject dropdown and select the appropriate subject.

Save Destination

Click the Content section to provide the appropriate content.

Save Destination

Click the Body section dropdown to select the appropriate option.

Save Destination

Under Content Type, click the Select dropdown. The following options will be displayed:

  • HTML - Supports rich formatting, including text styles, images, links, and structured content using Hypertext Markup Language (HTML).

  • Plain Text - Contains only unformatted text without any styling, images, or links, ensuring simple and clean content.

Save Destination

Click the Placeholders dropdown and select the appropriate placeholder.

Save Destination

Under the Placeholder Type section, click the Select dropdown. The following two options will be displayed:

  • STRING - A sequence of characters (letters, numbers, or symbols) used for text-based placeholders.

  • DATE - A placeholder specifically for date values, ensuring the data follows a valid date format.

Save Destination

Click the Name field to enter the appropriate name.

Save Destination

Click the Value field to enter the appropriate value.

Save Destination

Click the Add More button to add more placeholders.

Save Destination

Click the Data Format dropdown and select the appropriate format.

Save Destination

Under the Format Type section, click the Select dropdown. The following options will be displayed:

  • Delimited - Stores data in a structured format where values are separated by a specific character (e.g., comma in CSV files or tab in TSV files), making it easy to process in spreadsheets and databases.

  • JSON Format - Uses JavaScript Object Notation (JSON) to store data in a hierarchical key-value format, commonly used for APIs and data exchanges due to its readability and flexibility.

Save Destination

Click the File Format dropdown and select the appropriate file format.

Under the Compression Type section, click the dropdown. The following options will be displayed:

  • None - No compression is applied; the file remains in its original format.

  • Zip - Compresses the file into a .zip format, reducing file size and allowing multiple files to be packaged together.

  • Gzip - Compresses the file into a .gz format, commonly used for single-file compression, especially in Linux environments and data transfers.

Save Destination

Under the Content Encoding section, click the dropdown. The following options will be displayed:

  • UTF-8 - A widely used character encoding that supports a vast range of characters, including special symbols and multilingual text.

  • ASCII - Simpler encoding standard that supports only basic English characters (letters, numbers, and symbols) and is limited to 128 characters.

Save Destination

Under the Encryption Type section, click the dropdown. The following options will be displayed:

  • None - No encryption is applied; the data remains in its original, readable format.

  • PGP (Pretty Good Privacy) - Encrypts the data using PGP encryption, ensuring secure data transmission and protection against unauthorized access.

Save Destination

Click Save to save the Destination details.

Google

Click GA4 Measurement Protocol.

When you click the Select Connector tab, the panel opens on the right side. Click the Search bar to search for a connector or click Create Connector to create a new one.

Destination Properties

Under Data Format, click the Format Type dropdown to select the appropriate format for your data export.

Save Destination

Click Save to save the Destination details.

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