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  • Introduction
  • Navigating Through UI
  • Tag Manager
    • Add a New Project
    • Dashboard
      • Dashboard Screen
      • Create a New Dashboard
      • Add Widgets in the Dashboard
      • Configure Default Dashboard
      • Edit Dashboard
      • Delete Dashboard
      • Share Dashboard
    • Reports
      • Reports Screen
      • Add Filter
    • Tags
      • Tags Screen
      • Configuration of Tags
      • Add a New Tag (Browser)
      • Add a New Tag (Server)
      • Edit a Tag
      • Disable a Tag
      • Restore the Changes
      • Tag Version
    • Data Elements
      • Data Elements Screen
      • Add a New Data Element (Browser)
      • Add a New Data Element (Server)
      • Edit a Data Element
      • Delete a Data Element
      • Restore the Changes
      • Data Element Version
    • Providers
      • Providers Screen
      • Add a New Provider (Browser)
      • Add a New Provider (Server)
      • Edit a Provider
      • Delete a Provider
      • Provider Version
    • Triggers
      • Triggers Screen
      • Add a New Trigger (Browser)
      • Add a New Trigger (Server)
      • Edit a Trigger
      • Delete a Trigger
      • Restore the changes
      • Trigger Version
      • Record Trigger Feature
    • Qualification Criteria
      • Qualification Criteria Screen
      • Add a New Qualification Criteria (Browser)
      • Add a New Qualification Criteria (Server)
      • Edit a Qualification Criteria
      • Delete a Qualification Criteria
      • Restore the Changes
      • Qualification Criteria Version
    • Transformers
      • Transformers Screen
      • Add a New Transformer (Browser)
      • Add a New Transformer (Server)
      • Edit a Transformer
      • Delete a Transformer
      • Restore the Changes
      • Transformers Version
    • Publish
      • Publish Screen
      • Publish the Tag to Staging
      • Publish the Tag to Production
    • Live Debugging
      • Retrieve the Debug ID Using Console
      • Using Ingest Labs Debugging Session
      • Filter the Events During Live Debugging
    • Data Governance
      • Data Governance Screen
      • Edit Data Governance Status
      • View Data Governance Timeline
      • New Consent Classification
    • Environments
      • Environments Screen
      • View Production Environment
      • View Staging Environment
    • Settings
    • Alarms
      • Alarms Screen
      • Add a New Alarm (Tag Anomaly Detection Alarm)
      • Add a New Alarm (Tag Expiration Alarm)
      • Edit an Alarm
      • Delete an Alarm
      • Funnel Monitoring Alarm Feature
  • Site Performance
    • About Site Performance
    • Site Performance Screen
    • Configure Test Suites
      • Add a New Test Suite
      • Edit a Test Suite
      • Delete a Test Suite
    • Configure Variants
      • Initiate a Test
      • Check Test History
      • Add a New Variant
      • Edit Variant
      • Disable Variant
      • Delete Variant
  • Media Data Platform (MDP)
    • About Media Data Platform
    • Dashboard
      • Dashboard Screen
      • Create a New Dashboard
      • Add Widgets in the Dashboard
      • Edit a Widget
      • Export a Widget
      • Refresh a Widget
      • Delete a Widget
      • Resize and Reorder Widgets
      • Edit Dashboard
      • Switch Dashboard
      • Add Widget to MDP Dashboard
      • Make Default Dashboard
      • Share Dashboard
      • Delete Dashboard
    • Segments
      • Segments Screen
      • Add a New Segment
      • Edit a Segment
      • Delete a Segment
      • Restore to a Segment Version
    • Audiences
      • Audiences Screen
      • Download Audience Report
    • Connectors
      • Connectors Screen
      • Add a Connector
      • Edit a Connector
      • Delete a Connector
    • Data Sources
      • Data Sources Screen
      • Add a Data Source
      • Edit Data Source
      • Delete Data Source
    • Destinations
      • Destination Screen
      • Add a New Destination
      • Edit Destination
      • Delete Destination
    • Pipelines
      • Pipelines Screen
      • Add a New Pipeline
      • Edit Pipeline Data Source Schema
      • Activate Pipeline
      • Delete a Pipeline
      • Edit Pipeline Destinations
      • Edit Pipeline Triggers
      • CDP Pipeline: Overview of Pre-Defined Filters in Destinations
      • Ensuring Reliable Data Transfers: Retry Configuration
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  • MDP Key Features
  • MDP Benefits
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  1. Media Data Platform (MDP)

About Media Data Platform

Media Data Platform Overview

Ingest Labs' Media Data Platform (MDP) is designed to provide deep insights into visitor behavior on websites. The MDP ensures precise tracking and analysis of visitor journeys, enabling a better understanding of user interactions. Key features include First-Party ID generation, comprehensive visitor journey tracking, and advanced cookie management, all aimed at improving data analysis, visitor insights, and website performance.

MDP Key Features

  • First-Party ID Generation: Generates a unique First-Party ID for each client, enabling precise tracking and tailored data analysis.

  • First-Party Cookie Identifier: Creates a first-party cookie identifier for each visitor to track interactions and activities.

  • Comprehensive Visitor Journey Tracking: Captures detailed journey information for each visitor, including pages viewed, products considered, and interaction sequences.

  • Identifier Generation and Management: Verifies the presence of existing Visitor IDs and generates new First-Party IDs if necessary, integrating with the Magic Pixel SDK to manage MPIDs.

  • Data Interpretation and Analysis: Identifies product categories viewed by visitors and generates comprehensive statistics, offering valuable insights into customer behavior.

  • Cookie Management and Domain Handling: Manages first-party cookies by handling sub-domains to ensure they are treated as first-party.

MDP Benefits

The Ingest Labs MDP offers enhanced visitor insights, personalized user experiences, and improved conversion rates by addressing potential drop-off points. The platform ensures accurate data tracking and collection, leading to reliable insights, and optimizes cookie management complying with privacy standards, and improving data integrity. These features collectively enhance visitor engagement and overall website performance.

  • Enhanced Visitor Insights: Gain a comprehensive understanding of how visitors navigate and interact with the website. This insight is crucial for optimizing user experience and increasing engagement.

  • Personalized User Experience: By understanding individual visitor journeys, you can tailor content and recommendations to match interests and preferences, leading to a more personalized and satisfying user experience.

  • Improved Conversion Rates: Detailed visitor behavior tracking allows for identifying and addressing potential drop-off points in the customer journey, enhancing overall conversion rates.

  • Enhanced Data Accuracy: The platform ensures accurate tracking and data collection by generating and managing unique identifiers, leading to more reliable insights.

  • Improved User Insights: Detailed analysis of product categories viewed and comprehensive statistics generation help understand customer preferences and behavior.

  • Optimized Cookie Management: Proper handling of first-party and third-party cookies ensures compliance with privacy standards and improves data integrity.

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