> For the complete documentation index, see [llms.txt](https://docs.ingestlabs.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ingestlabs.com/media-data-platform/dashboard/analytics-dashboard/google-ad-insights.md).

# Google Ad - Insights

## Introduction

The **Google Ad – Insights** dashboard provides a clear overview of your advertising performance in **Google Ads**, including key metrics such as clicks, impressions, spend, and revenue.

## Dashboard – Overview Widget

<figure><img src="/files/6yU4egqk0tVAoHODknyW" alt=""><figcaption></figcaption></figure>

All widgets display data for the selected time period.

| Dashboard Screen                    | Description                                                              |
| ----------------------------------- | ------------------------------------------------------------------------ |
| CPC (Cost Per Click)                | The average amount spent for each ad click.                              |
| CPM (Cost Per Thousand Impressions) | The cost to show the ad 1,000 times.                                     |
| CTR (Click-Through Rate)            | The percentage of people who clicked the ad after seeing it.             |
| ROAS (Return on Ad Spend)           | The revenue generated for every unit of ad spend.                        |
| Impressions                         | The total number of times the ad was shown                               |
| Clicks                              | The total number of times users clicked the ad.                          |
| Spend                               | The total amount spent on ads during the selected date range.            |
| Revenue                             | The total revenue generated from the ads during the selected date range. |

Click the **Refresh** button to refresh all the widgets on the dashboard.

<figure><img src="/files/HI9txbFitOiosBmqVy3c" alt=""><figcaption></figcaption></figure>

When you hover over a widget, the following options are displayed.

**As of \<date and time>** – Shows the date and time when the widget data was last updated.

**Refresh icon** – Refreshes only the selected widget and loads the latest data.

<figure><img src="/files/YF4TTAglRnsmUa75Vmg9" alt=""><figcaption></figcaption></figure>

## Trend indicator

This indicator shows the percentage change in the widget value compared to the previous period.

A **red downward arrow with a percentage** indicates that the value has **decreased** compared to the previous date range.

<figure><img src="/files/VOFTGbW16fj7SUlrqcAA" alt=""><figcaption></figcaption></figure>

A **green upward arrow** indicates that the value has **increased** compared to the previous date range.

<figure><img src="/files/lEYPd0OZYQqdY4etgUnR" alt=""><figcaption></figcaption></figure>

## Date and Time Range

Use the Date and Time Range filter to select the period for which the widget data is displayed.

<figure><img src="/files/b9rJ8BNMfsKREyD4hH4r" alt=""><figcaption></figcaption></figure>

Note: By default, the Dashboard is set to display the data for the last 7 days.&#x20;

Displays the currently selected start and end dates. At the moment, the dashboard is set to display data for the last seven days.

<figure><img src="/files/OztyuEq8bLLKtzcW7RKW" alt=""><figcaption></figcaption></figure>

Click the drop-down to select a predefined date range, such as Today, Yesterday, Last 7 Days, This Month, or Previous Month. By default, *Last 7 Days* is selected.

<figure><img src="/files/aw2AgxHmdgh6Vm69rA8Z" alt=""><figcaption></figcaption></figure>

You can use the slider to select the time range, and the selected time is displayed next to it.

<figure><img src="/files/3Jnc2aJNekQNkL04cMnk" alt=""><figcaption></figcaption></figure>

Select the start and end dates directly from the calendar.

<figure><img src="/files/pbSm35fwhr1ZpiTvo57Y" alt=""><figcaption></figcaption></figure>

Use the left and right arrows to move between months.

<figure><img src="/files/LJ1XQsFAB6IqZne9bPI4" alt=""><figcaption></figcaption></figure>

Click ***Apply*** to apply the selected date and time range.

<figure><img src="/files/lPZYkXhShdJFVCQ2wwRx" alt=""><figcaption></figcaption></figure>

Click ***Cancel*** to discard your changes and close the filter.

<figure><img src="/files/jJxTBcVQWqKYxeSx1vFr" alt=""><figcaption></figcaption></figure>

## Google Campaign Insights

**Google Campaign Insights** provides a simple, campaign-level view of how your ads are performing on **Google**.

<figure><img src="/files/3yPvP7o6KYDlW6eaK6ig" alt=""><figcaption></figcaption></figure>

The following details are available:

| Google Campaign Insights         | Fields                                                      |
| -------------------------------- | ----------------------------------------------------------- |
| Account name                     | The name of the Google Ads account.                         |
| Camp (Campaign name)             | The name of the campaign.                                   |
| Adset name                       | The ad group under the selected campaign.                   |
| Ad name                          | The name of the ad.                                         |
| CTR (Click-Through Rate)         | The percentage of users who clicked the ad after seeing it. |
| Ad spend                         | The total amount spent on the ad.                           |
| Clicks                           | The total number of times the ad was clicked.               |
| CPM (Cost per 1,000 impressions) | The cost to show the ad 1,000 times.                        |
| Impressions                      | The total number of times the ad was shown.                 |
| Revenue                          | The total revenue generated from the ad.                    |

When you hover over, the following options are available:

**As of** – Displays the date and time when the widget data was last updated.

**Export to CSV** – Downloads the widget data in CSV format.

**Refresh widget** – Refreshes the widget to load the latest data.

<figure><img src="/files/3kJ7247mXLBdOOiSU7z9" alt=""><figcaption></figcaption></figure>

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