Google Ad - Insights
Introduction
The Google Ad – Insights dashboard provides a clear overview of your advertising performance in Google Ads, including key metrics such as clicks, impressions, spend, and revenue.
Dashboard – Overview Widget
All widgets display data for the selected time period.
CPC (Cost Per Click)
The average amount spent for each ad click.
CPM (Cost Per Thousand Impressions)
The cost to show the ad 1,000 times.
CTR (Click-Through Rate)
The percentage of people who clicked the ad after seeing it.
ROAS (Return on Ad Spend)
The revenue generated for every unit of ad spend.
Impressions
The total number of times the ad was shown
Clicks
The total number of times users clicked the ad.
Spend
The total amount spent on ads during the selected date range.
Revenue
The total revenue generated from the ads during the selected date range.
Click the Refresh button to refresh all the widgets on the dashboard.
When you hover over a widget, the following options are displayed.
As of <date and time> – Shows the date and time when the widget data was last updated.
Refresh icon – Refreshes only the selected widget and loads the latest data.
Trend indicator
This indicator shows the percentage change in the widget value compared to the previous period.
A red downward arrow with a percentage indicates that the value has decreased compared to the previous date range.
A green upward arrow indicates that the value has increased compared to the previous date range.
Date and Time Range
Use the Date and Time Range filter to select the period for which the widget data is displayed.
Note: By default, the Dashboard is set to display the data for the last 7 days.
Displays the currently selected start and end dates. At the moment, the dashboard is set to display data for the last seven days.
Click the drop-down to select a predefined date range, such as Today, Yesterday, Last 7 Days, This Month, or Previous Month. By default, Last 7 Days is selected.
You can use the slider to select the time range, and the selected time is displayed next to it.
Select the start and end dates directly from the calendar.
Use the left and right arrows to move between months.
Click Apply to apply the selected date and time range.
Click Cancel to discard your changes and close the filter.
Google Campaign Insights
Google Campaign Insights provides a simple, campaign-level view of how your ads are performing on Google.
The following details are available:
Account name
The name of the Google Ads account.
Camp (Campaign name)
The name of the campaign.
Adset name
The ad group under the selected campaign.
Ad name
The name of the ad.
CTR (Click-Through Rate)
The percentage of users who clicked the ad after seeing it.
Ad spend
The total amount spent on the ad.
Clicks
The total number of times the ad was clicked.
CPM (Cost per 1,000 impressions)
The cost to show the ad 1,000 times.
Impressions
The total number of times the ad was shown.
Revenue
The total revenue generated from the ad.
When you hover over, the following options are available:
As of – Displays the date and time when the widget data was last updated.
Export to CSV – Downloads the widget data in CSV format.
Refresh widget – Refreshes the widget to load the latest data.
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