Facebook Ad - Insights
Introduction
Facebook Ad – Insights is a dashboard that helps you track and understand the performance of your ad campaigns on Facebook.
Dashboard – Overview Widget
All widgets display data for the selected time period.
CPM
Shows how much money you spent to display your ad 1,000 times.
CPC
Shows how much you paid for one click on your ad.
CTR
Shows the percentage of people who clicked your ad after seeing it.
ROAS
Shows how much revenue you earned for every 1 unit of money spent on ads.
Clicks
Shows the total number of times users clicked on your ad.
Spend
Shows the total amount of money spent on ads.
Impressions
Shows the total number of times your ad was shown to users.
Revenue
Shows the total money earned from the ad campaigns.
Click the Refresh button to refresh all the widgets on the dashboard.
When you hover over a widget, the following options are displayed.
As of <date and time> – Shows the date and time when the widget data was last updated.
Refresh icon – Refreshes only the selected widget and loads the latest data.
Trend indicator
This indicator shows the percentage change in the widget value compared to the previous period.
A red downward arrow with a percentage indicates that the value has decreased compared to the previous date range.
A green upward arrow indicates that the value has increased compared to the previous date range.
Date and Time Range
Use the Date and Time Range filter to select the period for which the widget data is displayed.
Note: By default, the Dashboard is set to display the data for the last 7 days.
Displays the currently selected start and end dates. At the moment, the dashboard is set to display data for the last seven days.
Click the drop-down to select a predefined date range, such as Today, Yesterday, Last 7 Days, This Month, or Previous Month. By default, Last 7 Days is selected.
You can use the slider to select the time range, and the selected time is displayed next to it.
Select the start and end dates directly from the calendar.
Use the left and right arrows to move between months.
Click Apply to apply the selected date and time range.
Click Cancel to discard your changes and close the filter.
Insights
The following details are available:
Account Name
Shows the name of the ad account where the campaign is created.
Campaign Name
Shows the name of the campaign used to promote your ads.
Adset Name
Shows the ad set name, which defines the targeting, budget, and schedule for the ads.
Ad Name
Shows the individual ad name created under the ad set.
CPM
Shows how much you paid to display your ad 1,000 times.
CTR
Shows the percentage of users who clicked the ad after seeing it.
Ad Spend
Shows the total amount of money spent on the ads.
Clicks
Shows the total number of times users clicked the ad.
Impressions
Shows the total number of times the ad was shown to users.
ROAS (Return on Ad Spend)
Shows how much revenue you earned for every unit of money spent on ads.
Revenue
Shows the total revenue generated from the ads.
When you hover over, the following options are available:
As of – Displays the date and time when the widget data was last updated.
Export to CSV – Downloads the widget data in CSV format.
Refresh widget – Refreshes the widget to load the latest data.
The text Showing 1 to 10 of 113 indicates the range of records currently displayed and the total number of available records.
The page numbers allow users to directly navigate to a specific page.
The Previous and Next icons allow users to move to the previous or next page.
The First and Last icons allow users to jump to the first or last page of the results.
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