Ad Insights
Introduction
Provides an overall view of advertising performance across connected ad platforms.
Dashboard – Overview Widget
All widgets display data for the selected time period.
Google Ad Clicks
Shows how many times users clicked your Google ads.
Google Ad Spend
Shows the total amount of money spent on Google ads.
Google CTR
Shows the click-through rate — how often users clicked the ad after seeing it.
Google Ad ROAS
Shows the return on ad spend — how much revenue you earned for the money spent on Google ads.
Facebook Ad Spend
Shows the total amount of money spent on Facebook ads.
Facebook CTR
Shows the click-through rate — how often users clicked the ad after seeing it.
Facebook Ad Clicks
Shows how many times users clicked your Facebook ads.
Facebook Ad ROAS
Shows the return on ad spend — how much revenue you earned for the money spent on Facebook ads.
Click the Refresh button to refresh all the widgets on the dashboard.
When you hover over a widget, the following options are displayed.
As of <date and time> – Shows the date and time when the widget data was last updated.
Refresh icon – Refreshes only the selected widget and loads the latest data.
Trend indicator
This indicator shows the percentage change in the widget value compared to the previous period.
A red downward arrow with a percentage indicates that the value has decreased compared to the previous date range.
A green upward arrow indicates that the value has increased compared to the previous date range.
Date and Time Range
Use the Date and Time Range filter to select the period for which the widget data is displayed.
Note: By default, the Dashboard is set to display the data for the last 7 days.
Displays the currently selected start and end dates. At the moment, the dashboard is set to display data for the last seven days.
Click the drop-down to select a predefined date range, such as Today, Yesterday, Last 7 Days, This Month, or Previous Month. By default, Last 7 Days is selected.
You can use the slider to select the time range, and the selected time is displayed next to it.
Select the start and end dates directly from the calendar.
Use the left and right arrows to move between months.
Click Apply to apply the selected date and time range.
Click Cancel to discard your changes and close the filter.
Google Campaign Insights
Google Campaign Insights provides a simple, campaign-level view of how your ads are performing on Google.
The following details are available:
Account ID
Displays the unique ID of the Google Ads account
Account Name
Displays the name of the Google Ads account
Campaign ID
Displays the unique ID of the campaign
Campaign Name
Displays the name of the campaign
CTR (Click-Through Rate)
Shows how often users clicked the ad after seeing it
Ad Spend
Shows the total amount spent on the campaign
Clicks
Shows the total number of times users clicked the ad
Impressions
Shows how many times the ad was displayed
ROAS (Return on Ad Spend)
Shows how much revenue was generated for the amount spent
CPM (Cost per 1,000 Impressions)
Shows the cost for every 1,000 ad impressions
When you hover over, the following options are available:
As of – Displays the date and time when the widget data was last updated.
Export to CSV – Downloads the widget data in CSV format.
Refresh widget – Refreshes the widget to load the latest data.
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